Week 4 Stats

This week we investigated a company called Hitwise. I have to say that it is very interesting. I think that the idea is a great concept from a production standpoint. It is great to know what the interests are of the consumers. And as a consumer it is great to have products readily available that you need/want. But will there ever be a line? How much information is too much to know about somebody? Everything is already monitored through GPS, credit cards, the Internet among many others. It would be an easy task to learn everything there is to know about me with just this information. I think that this might be getting close to a level of uncomfort. But with new advances comes a new risk and many more challenges.